![]() ![]() Although at times overshadowed by the latest hot name in the segment, Peg Perego ’s more than 50 years of experience enabled it to resist the competition and maintain its place as a major name in the market. At the same time, the rise of a new, highly affluent, brand-driven social class had created a surge in demand for strollers and baby carriages with price tags of $1,000 and even more. Indeed, as the baby boomer generation themselves became parents, the market for infant equipment continued to expand. INNOVATION LEADER FOR THE NEW CENTURYIn this way, Perego was able to maintain its position at the top of a market that had attracted an increasing number of competitors. The company targeted the higher end of the market, reinforcing its image by maintaining a limited and exclusive distribution network. ![]() They were also committed to retaining Peg Perego ’s position at the leading edge of the increasingly competitive market for baby equipment. The move into ride-on vehicles provided the company with an entry into the North American market in the early 1960s, and by 1966 the company had opened a production facility in Don Mills. Our philosophy remains as it was when Peg Perego started as a small one-man Italian business in the 1940s: a dedication to original and innovative products designed for discriminating consumers who demand fashion, individuality, quality and safety in the products they purchase for their babies and young children.Peg Perego had by then established itself as an international manufacturer. Our continued growth and success is the result of a sustained commitment to designing and creating the most well-constructed and unique juvenile products and riding vehicles available today. Can't find what you are looking for? Contact us and we will get it to you.With the development of seat belt laws, and the recognition of the need for additional car safety protection for children in the 1970s, the company also extended its production to include its own line of car seats. Our resources and download page gives you access to our user manuals for all Peg Perego products. ![]()
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